Darpan Sanghvi’s story is an inspiring story. The Good Glamm Group, which he founded in 2021 by merging MyGlamm, the content platforms POPxo & ScoopWhoop, and The Moms Co., was born out of his visionary approach to redefine beauty and personal care in India. As of 2025, the company is valued at approximately $1.2 billion and reaches over 200 million monthly users across India, Southeast Asia, and the US. It solves fragmented market problems by uniting trusted digital content and creator-led communities with high-quality products—creating a seamless content-to-commerce ecosystem focused on beauty, wellness, and personal care.
Basic Details
| Origin Country | India |
| Legal Name | Good Brands Co. Pvt Ltd (The Good Glamm Group) |
| Brand | The Good Glamm Group |
| Founder | Darpan Sanghvi |
| Co-Founder | Priyanka Gill (POPxo), Naiyya Saggi (The Moms Co.) |
| CEO | Darpan Sanghvi |
| Industry | E-COMMERCE |
| Website | www.thegoodglammgroup.com |
| Year of Founding | 2021 (via merger/acquisition) |
| Valuation | ~$1.2 Billion (2025) |
| Employees | ~2,000+ |
| Headquarters | Pune, Maharashtra |
| Status | Active |
FOUNDER OVERVIEW – DARPAN SANGHVI
➤ Net Worth (2025)
As of 2025, Darpan Sanghvi’s estimated net worth is between $150–200 million, primarily from his significant equity in The Good Glamm Group and stakes in its sub-brands. With multiple exits, IPO prospects, and a deep stake in the D2C ecosystem, he is one of India’s top beauty-tech entrepreneurs.
➤ Ownership in Company
Darpan remains a major shareholder and driving force behind The Good Glamm Group. He continues to lead as Group CEO while strategically delegating operations across acquired brands and subsidiaries.
➤ Ventures Founded
MyGlamm (2015): Started as an on-demand beauty service, pivoted to D2C beauty
The Good Glamm Group (2021): Formed via strategic M&A with POPxo, The Moms Co., BabyChakra, Sirona, St. Botanica, and more
He has also served on the boards of content and commerce platforms built under the Glamm ecosystem.
➤ Investments
Darpan is an active angel investor and board advisor to early-stage consumer startups in India, especially in the wellness, personal care, and femtech categories.
➤ Recognition & Awards
- Forbes India Tycoons of Tomorrow (2022)
- EY Emerging Entrepreneur of the Year – Finalist (2021)
- Business Today India’s Coolest Startups Leader (2022)
- Regular keynote speaker at TechSparks, CNBC Young Icons, and YourStory’s D2C Summit
PERSONAL STORY: DARPAN SANGHVI
Darpan Sanghvi was born in India and raised in a business-minded Gujarati family where entrepreneurship was part of everyday conversation. After earning a degree in mechanical engineering, he moved to the U.S. and pursued an MBA at the University of Chicago Booth School of Business. His professional journey began in investment banking and consulting before he returned to India with a desire to build something scalable and consumer-facing.
In 2008, he entered the beauty and wellness industry with the Sanghvi Brands luxury spa chain. His exposure to premium personal care made him realize how underserved the digital-first Indian woman was—especially in beauty. That insight led to the creation of MyGlamm in 2015, initially as an on-demand beauty service.
After facing scalability and profitability challenges in the service model, Darpan pivoted MyGlamm into a D2C beauty product brand—backed by content, influencer marketing, and personalization. His big vision was to not just sell lipsticks but to build a holistic ecosystem around beauty.
The turning point came when he acquired and merged with content platforms like POPxo, ScoopWhoop, and BabyChakra, forming what became The Good Glamm Group in 2021. This was India’s first integrated content-to-commerce conglomerate, allowing products to be discovered through stories, reels, and influencers before being purchased—all in-house.
Darpan is known for his sharp deal-making skills, brand intuition, and ecosystem thinking. He is not a flashy founder but one who executes bold strategies—turning challenges like fragmentation in beauty into opportunities for consolidation. Under his leadership, The Good Glamm Group has acquired over a dozen startups, scaled operations across India and the Middle East, and positioned itself for a future IPO.
Darpan’s journey is a mix of vision, pivot, and precision—a rare founder who built not just a brand, but a beauty-tech empire rooted in storytelling, scalability, and digital trust.
FOUNDING STORY: THE GOOD GLAMM GROUP
Inspiration Behind the Idea
The Good Glamm Group was born from Darpan Sanghvi’s realization that selling beauty products online in India needed more than just digital shelves—it needed storytelling, trust, and discovery. In 2015, after launching MyGlamm as an on-demand beauty service, Darpan saw stronger potential in product-based commerce. But rather than compete solely through ads, he wanted to own attention through content and creators.
Founding Team
The founding phase of The Good Glamm Group formally began in 2021 when Darpan merged MyGlamm with POPxo (led by Priyanka Gill) and BabyChakra (led by Naiyya Saggi). These partners brought content depth, community insight, and wellness expertise, respectively. Together, they shaped India’s first beauty-tech content-to-commerce house.
Starting Capital
MyGlamm had early backers like Bessemer Venture Partners and L’Occitane. As the group evolved, it attracted major funding from Prosus Ventures, Warburg Pincus, Accel, Amazon, and others—raising over $250 million across stages. Darpan retained significant control while scaling rapidly via acquisitions.
Early Challenges
Building a group of brands while ensuring each retained identity and growth was complex. Integrating tech, logistics, culture, and inventory across POPxo, Moms Co., Sirona, and more took cross-functional grit. Balancing brand authenticity with growth pressure—especially during COVID—was another major hurdle.
Breakthrough
The Good Glamm Group’s real breakthrough came when it showed that content truly fuels commerce. Traffic from ScoopWhoop, POPxo, and influencer-led videos directly converted to sales on MyGlamm. The group model became the blueprint for India’s D2C consolidation. In 2021, it became a unicorn and started preparing for IPO by setting up international HQs in Dubai and Singapore.
Today, The Good Glamm Group operates across India, SEA, and the Middle East, housing over a dozen brands and over 200 million monthly users. From content virality to cart conversion, it has redefined how modern Indian beauty and wellness is built—and bought.
COMPANY PROFILE: THE GOOD GLAMM GROUP
The Good Glamm Group is India’s first and largest content-to-commerce beauty and personal care conglomerate. Formed in 2021 through the merger of MyGlamm, POPxo, BabyChakra, and The Moms Co., the group unites digital media, influencers, and D2C brands under one scalable ecosystem. It sells beauty, skincare, mom-care, baby-care, and wellness products while acquiring attention through proprietary media channels and content creators.
Area Served
Headquartered in New Delhi with offices in Mumbai, Dubai, and Singapore, the group serves India, Southeast Asia, the Middle East, and the US via e-commerce platforms, retail stores, and partner marketplaces.
Vision & Mission
Vision: To be the global leader in content-driven beauty and personal care, creating powerful brand-consumer relationships rooted in storytelling and science.
Mission: To deliver high-quality, clean, and effective beauty and wellness products through a platform that merges digital media, creator trust, and data-led personalization.
Services / Products Offered
The Good Glamm Group operates across four major verticals:
- Beauty & Personal Care Brands (Commerce):
- MyGlamm: Makeup and skincare
- The Moms Co.: Natural mom & baby care
- St. Botanica, Organic Harvest, Sirona: Clean wellness, haircare, hygiene, period care
- BabyChakra: Digital-first baby health & personal care
- Content & Media Platforms:
- POPxo: Beauty, fashion, lifestyle content
- ScoopWhoop: Millennial and Gen Z news, culture, and satire
- MissMalini: Celebrity & influencer culture
- Creator ecosystem of over 50,000 influencers
- Retail & Omnichannel Presence:
- Over 100,000 retail points (in-store counters, pharmacies, and beauty stores)
- Flagship MyGlamm Experience Stores in metro cities
- Tech & Data Services:
- Proprietary consumer intelligence engine
- Creator-commerce platform for real-time sales conversion
- CRM and personalization across platforms
Business Model
A hybrid of D2C and content monetization:
- Owns product inventory, sells via its app/website, and through marketplaces (Amazon, Nykaa)
- Monetizes media channels via branded content and cross-brand campaigns
- Converts content views into product sales via click-through and influencer tracking
Revenue Model
- Product Sales (D2C): Core revenue from skincare, haircare, hygiene, and makeup
- Retail Distribution: Sales via 100k+ touchpoints and general trade stores
- Private Labels: High-margin in-house brands like MyGlamm and Sirona
- Content Monetization: Branded content, influencer campaigns, and social commerce
- Creator Commerce Platform: Revenue from affiliate-led sales and micro-influencer networks
Market Landscape & Competitors
Competes with Nykaa, Mamaearth, Purplle, Sugar Cosmetics, and Unilever. It differentiates through its owned content engine and full-stack brand acquisition strategy.
USP (Unique Selling Proposition)
- Only beauty company globally to own content + creator + commerce in one house
- 200M+ monthly content impressions from in-house media
- Proven ability to scale new brands and revive legacy ones through targeted content
- Diverse leadership and category-specific CEOs ensure brand focus with group scale
Growth Highlights
- First Indian beauty-tech company to reach unicorn status via M&A-led strategy
- 15+ acquisitions in 2 years
- Expanded presence in GCC & Southeast Asia
- Over 30% of revenue comes from Tier-2 & Tier-3 cities
- Targeting IPO in FY26
Funding & Investment History
- Raised over $250 million from Prosus Ventures, Accel, Warburg Pincus, Amazon, Bessemer, Trifecta Capital, etc. Recent bridge round helped optimize cash flows ahead of public listing.
Awards & Recognition (Company)
- ET Startup Awards – Brand Builder of the Year (2022)
- YourStory 100 Digital Disruptors (2021)
- CNBC India D2C Leader Award (2023)
- Forbes Asia 100 to Watch (2022)
Team Size & Culture
Over 2,000 employees across content, commerce, tech, and retail. The group values entrepreneurial thinking, vertical accountability, and fast execution. Diversity in leadership across brands is a key pillar.
Future Plans
- IPO filing in FY26
- Launch of new skincare and personal wellness verticals
- Expansion into Europe via digital-first rollouts
- Strengthen first-party data analytics and AI-driven personalization
CONCLUSION
“India didn’t just need beauty brands. It needed platforms that built trust before transaction. That’s what we created with The Good Glamm Group.”
—Darpan Sanghvi, speaking at TechSparks (2023)
Darpan Sanghvi’s journey with The Good Glamm Group is a masterclass in bold reinvention and ecosystem building. From founding MyGlamm to architecting India’s largest content-to-commerce beauty platform, he flipped traditional marketing on its head—putting storytelling, community, and creator trust at the heart of commerce. Under his leadership, the group scaled across categories, geographies, and consumer segments—turning clicks into conversions and content into capital. Darpan didn’t just launch brands—he built a blueprint for digital-first consumer trust. As IPO plans unfold, his story stands as proof that category creation, when rooted in clarity and collaboration, can truly redefine an industry.
