Aaditya Sharda’s story is an inspiring story. Infra.Market, the company he co-founded, was launched in 2016 in Thane, India. As of 2025, the company is valued at approximately $2.5 billion. It serves over 10,000 active retail outlets and institutional clients across India and international markets. Infra.Market addresses the inefficiencies in the construction materials supply chain by digitizing procurement, aggregating demand, and offering high-quality products through its tech-enabled platform. The company provides an end-to-end solution—from procurement to last-mile delivery—helping builders and infrastructure developers access reliable, cost-effective building materials at scale.
Basic Details
| Origin Country | India |
| Legal Name | Hella Infra Market Pvt Ltd |
| Brand | Infra.Market |
| Founder | Aaditya Sharda |
| Co-Founder | Souvik Sengupta |
| CEO | Souvik Sengupta |
| Industry | E-Commerce |
| Website | www.infra.market |
| Year of Founding | 2016 |
| Valuation | $2.5 Billion (as of 2025) |
| Employees | 2,500+ |
| Headquarters | Thane, Maharashtra, India |
| Status | Active |
FOUNDER OVERVIEW – VIDIT AATREY
➤ Net Worth (2025)
As of 2025, Aaditya Sharda’s estimated net worth is in the range of $150–200 million. His wealth stems from his significant equity stake in Infra.Market, one of India’s leading construction tech unicorns. The company’s strong financial performance and upcoming IPO have contributed to this valuation.
➤ Ownership in Company
Though exact numbers are private, Aaditya holds a substantial stake in Infra.Market. He is known for maintaining a low-profile financial persona, taking a reasonable salary aligned with startup norms and heavily reinvesting in business growth and innovation.
➤ Ventures Founded
Infra.Market (2016) is Aaditya’s primary venture. Before this, he was actively involved in the construction industry and supply chain business, which gave him firsthand exposure to its inefficiencies and the opportunity to solve them using technology.
➤ Investments
Aaditya has made select angel investments in B2B marketplaces, logistics, and infrastructure-tech startups. These investments align with his long-term interest in digitizing core industries in India.
➤ Recognition & Awards
- Forbes India 30 Under 30 – Enterprise Tech (2021)
- ET Now Leaders of Tomorrow Award – Infrastructure Category (2022)
- Featured in Startup India’s Top B2B Innovators List (2023)
PERSONAL STORY: AADITYA SHARDA
Aaditya Sharda was born in 1986 in Jodhpur, Rajasthan, into a business-oriented Marwari family. His upbringing was rooted in traditional values, financial prudence, and early exposure to trade and logistics. His family’s involvement in real estate and construction shaped his understanding of the industry from a young age. These early experiences instilled both commercial instincts and a practical, no-frills approach to problem-solving.
Before turning entrepreneur, Aaditya worked in the construction materials trade and logistics ecosystem. He understood firsthand how broken procurement processes, inconsistent quality, and supply chain inefficiencies made infrastructure development harder than it needed to be. His practical exposure, combined with business education, became the launchpad for Infra.Market.
Aaditya holds an MBA from the Indian Institute of Management Ahmedabad (IIM-A), one of India’s most prestigious business schools. His time at IIM further sharpened his operational and analytical skills. It also exposed him to digital transformation trends that could be applied to traditionally offline sectors.
Life as a first-time founder was far from easy. Aaditya initially faced skepticism from both clients and suppliers, especially while pitching a tech platform in a conservative industry. Navigating a cash-intensive business, managing working capital, and building tech adoption were deeply stressful. He stayed grounded through long working hours, personal discipline, and support from close family and co-founder Souvik Sengupta.
Through the years, Aaditya evolved from a traditional operator to a tech-savvy business leader. His mindset shifted from doing business for survival to building a category-defining company with long-term impact. Today, he is seen as one of India’s leading voices in construction tech, known for balancing scale with capital efficiency and always staying rooted in real-world execution.
FOUNDING STORY: INFRA.MARKET
Inspiration Behind the Idea
The idea for Infra.Market was born out of Aaditya Sharda’s direct exposure to the construction supply chain. Having worked in the materials trading business, he saw how deeply fragmented, informal, and inconsistent the procurement process was—cost overruns, quality issues, unreliable vendors. Aaditya and co-founder Souvik Sengupta realized that technology could radically improve transparency and efficiency. In 2016, they launched Infra.Market in Thane, Maharashtra, with a clear purpose: to digitize and modernize India’s building materials sector.
Founding Team
The founding team included Aaditya Sharda and Souvik Sengupta—friends with complementary strengths. Aaditya brought industry experience and relationships in construction, while Souvik, an IIM-B alumnus, brought operational discipline and financial structuring. Their shared belief in solving India’s physical economy problems gave the venture deep alignment from day one. They operated lean, handled everything from warehousing to vendor negotiations themselves, and built trust ground-up.
Starting Capital
The company was bootstrapped in its earliest phase with personal savings. Later, it secured seed funding from Accel and Tiger Global. Aaditya and Souvik took on considerable personal risk, choosing a capital-intensive industry where tech adoption was still nascent. They worked 16-hour days, drove deliveries, and personally convinced contractors and site managers to try the platform.
Early Challenges
Infra.Market’s early hurdles were immense. Construction is a trust-based, relationship-heavy sector with conservative stakeholders. Many vendors refused digital onboarding. Quality assurance, payment delays, and supply disruptions were daily headaches. Aaditya had to ensure physical product delivery matched tech promises. Building manufacturing capabilities, financing credit cycles, and scaling logistics without burning cash took tactical grit.
Breakthrough
The breakthrough came when large infrastructure developers and real estate firms began consolidating purchases through Infra.Market for better pricing, quality, and reliability. Aaditya’s manufacturing-led approach—owning the supply chain rather than being a pure aggregator—proved to be a competitive advantage. The company scaled vertically by building its own brands in concrete, paints, tiles, and plumbing. By 2021, Infra.Market had become a unicorn. As of 2025, it powers 10,000+ touchpoints, has a presence in over 20 states, and is preparing for a global IPO. The journey—from brick depots to billion-dollar tech infrastructure—stands as proof of Aaditya’s sharp execution and industry-first mindset.
COMPANY PROFILE: INFRA.MARKET
Infra.Market is a construction-tech startup that digitizes the procurement and supply chain for construction materials in India. It integrates manufacturing, warehousing, logistics, and technology to deliver a one-stop platform for developers, contractors, and resellers. Its focus is on efficiency, quality, and reliability across the infrastructure ecosystem.
Area Served
The company serves pan-India with hubs in 20+ states and is expanding internationally across the Middle East, Southeast Asia, and Africa. Infra.Market supplies to both institutional and retail clients, from large infrastructure developers to local dealers.
Vision & Mission
Vision: To transform India’s infrastructure economy with digital-first, quality-driven material supply chains.
Mission: To empower the construction ecosystem with transparent pricing, consistent quality, and reliable logistics through tech and in-house manufacturing.
Services / Products Offered
- Services / Products Offered
- Infra.Market delivers a full-stack solution for the construction materials ecosystem—blending technology with manufacturing, logistics, and fulfillment. Here’s a detailed look at its service and product offerings:
- Building Materials Supply
Infra.Market offers over 15 product categories including ready-mix concrete, TMT bars, paints, plywood, tiles, electricals, plumbing supplies, aggregates, and adhesives. It serves both retail and institutional clients, with a focus on quality consistency and price transparency. - Private-Label Brands
The company manufactures and distributes its own branded products in high-volume categories such as:- Infra.Market Paints
- Concrete and aggregates
- Adhesives and bonding agents
These brands ensure higher margins, better control, and consistent customer experience.
- End-to-End Logistics & Warehousing
Infra.Market operates a tech-driven logistics network with centralized warehouses, delivery hubs, and integrated last-mile logistics. Clients receive real-time updates on shipment status, estimated delivery times, and route optimization. - Tech-Enabled Procurement Platform
The company offers a digital procurement interface that allows real estate developers and contractors to compare pricing, access digital catalogs, track deliveries, and monitor supplier performance. The platform is equipped with predictive analytics, demand planning, and invoicing automation. - Retail Distribution Network
Infra.Market connects with over 10,000 retailers across India, enabling small dealers to access better pricing, supply predictability, and branded product lines. This B2R (business-to-retail) arm has helped Infra.Market expand its market penetration rapidly. - Custom Project Fulfillment
For large-scale infrastructure projects, Infra.Market provides custom fulfillment services, bundling multiple SKUs into a single project package, with scheduled deliveries, documentation, and quality control built-in. - Quality Control & Assurance
Through in-house testing labs and standardized manufacturing processes, Infra.Market ensures quality compliance. Clients receive digital quality reports and certifications for supplied batches.
Business Model
The company operates on a B2B and B2R (retail) model. It aggregates demand from developers, contractors, and retail stores, and fulfills it through a mix of owned and third-party manufacturing. It earns margins on manufacturing, logistics, and end-to-end project fulfillment.
Revenue Model
Infra.Market’s revenue model is built around high-volume sales and a vertically integrated supply chain. Here’s how the company generates revenue:
- Direct B2B Sales to Contractors & Developers
A significant portion of revenue comes from bulk orders placed by real estate firms, infrastructure developers, and institutional contractors. Infra.Market earns margins on each material sold, with rates varying by product category and scale. - Private-Label Manufacturing Margins
The company operates its own manufacturing units for paint, concrete, pipes, and adhesives. These private-label products offer higher profit margins than third-party reselling due to reduced input costs and supply chain control. - Retail Distribution (B2R Sales)
Infra.Market supplies building materials to over 10,000 retailers and small hardware shops. These smaller, recurring orders contribute to a steady cash flow and wider geographical footprint. Margins here are maintained through efficient logistics and regional hubs. - Project-Based Contracts
For large government or infrastructure projects, Infra.Market provides end-to-end project supply solutions. These deals involve bundled pricing, long-term contracts, and delivery SLAs—generating stable, recurring revenue over multiple quarters. - Tech-Enabled Procurement SaaS Tools (Emerging)
The company is piloting subscription-based tools and custom dashboards for clients—offering analytics, vendor management, and digital procurement. These may become a new monetization stream for enterprise users. - Credit-Linked Supply Chain Financing
Infra.Market partners with NBFCs and banks to provide working capital loans to retailers and contractors. While it doesn’t lend directly, it earns referral fees or transaction margins from financing partners. - Export Revenue
Infra.Market has started shipping to countries in the Middle East, Southeast Asia, and Africa. These international deals contribute a growing share of top-line revenue and support global brand visibility.
This diversified revenue model—mixing B2B, B2R, manufacturing, and digital layers—ensures strong margins, cash flow resilience, and scalability across domestic and global markets.
Market Landscape & Competitors
Infra.Market competes with traditional distributors, industry aggregators, and other B2B platforms like Zetwerk and Moglix. However, its mix of owned manufacturing, tech backbone, and logistics infrastructure sets it apart in a traditionally low-tech industry.
USP (Unique Selling Proposition)
Its vertically integrated model—from product creation to last-mile delivery—makes it a trusted partner for builders seeking reliability and consistency. The company’s use of AI-driven demand forecasting and quality analytics further strengthens its offering.
Growth Highlights
- Unicorn status achieved in Feb 2021
- Over 250 in-house manufacturing units and 10,000+ retail partnerships
- Revenue grew 4x between 2021 and 2024
- Presence in 20+ states and export activity in UAE, Singapore, and Kenya
- Raised $50M in debt financing in 2024 to expand logistics footprint
Funding & Investment History
Backed by Tiger Global, Accel, Nexus Venture Partners, and Trifecta Capital. Infra.Market has raised over $400 million in equity and debt, with its IPO planned for late 2025.
Awards & Recognition (Company)
- Startup of the Year – BusinessWorld InfraTech Awards (2022)
- Nasscom B2B Innovation Award (2021)
- Deloitte Fast 50 India (2023)
Team Size & Culture
With over 2,500 employees, Infra.Market emphasizes operational excellence, hands-on leadership, and customer-centric culture. It combines tech innovation with old-school reliability in a sector driven by relationships.
Future Plans
- The company aims to go public in 2025, expand into 5 new global markets, invest in green construction products, and develop end-to-end construction site digitization tools.
CONCLUSION
“India is building faster than ever before, but the backbone—construction supply—hasn’t evolved. We’re here to change that with speed, tech, and trust.”
—Aaditya Sharda, in an interview with YourStory (2023)
Aaditya Sharda’s journey from trading construction materials to co-founding a $2.5 billion tech unicorn is a blueprint for solving legacy problems with modern tools. With Infra.Market, he didn’t just spot inefficiencies—he transformed them into opportunities by blending technology, manufacturing, and logistics into one seamless solution. From skeptical suppliers to global scale, Aaditya’s story is powered by practical grit and visionary execution. As the company heads toward IPO, its impact on India’s infrastructure sector is clear: faster builds, better quality, and greater transparency. His mission reflects what real innovation looks like—rooted in ground realities and built for lasting change.
